Developed and executed a concept for Indigo Books for the launch of the new Kobo Arc. This is a three page reveal ad intended for Canadian Living readers: well educated women who strive to balance their careers with their family lives. This ad campaign is intended to reach the target audience through a playful use of classic English literature. It will connect readers using nostalgia for classic books with the convenience of modern technology.
This ad was created in Photoshop, and the Kobo was made in Illustrator.